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The Math

Priced for Destruction.

Comparable pieces from premium activewear labels sit between $72 – $130. Ours is $40.

Comparison figure is an estimate of typical retail pricing for comparable activewear, based on a category review conducted September 2026.

What you're actually buying

UsThem

Style game for in-and-out of the gym.

Same fabric tier as the $130 item. Priced like it isn’t.

You pay for the fabric and the fit. Not the logo.

Our price $40
Total Cost
$130 Luxury pricing
$72 Premium pricing
Total Cost
Traditional Brands

Transparent Pricing

Our founders, Daniel and Jay, spent their careers in private label manufacturing. We're direct partners with the factories that make our gear — their owners are minority partners in SIGMAS, so we're on the same side of the table. No sourcing agents, no brokers, no markup for the middle. You pay for the product and the people who made it.

Mindful Straight Leg Pant - Black
  • Materials+
  • Labor+
  • Duties & Fees+
  • Transport+
  • Marketing
Our Total Cost $30
(before paying our team and taxes)
$72
$40
You pay
Save $32 44% Off

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